Email Marketing Specialist

Position Description: Email Marketing Specialist

At HSA Bank, we're working toward a world where everyone is empowered to save for a healthy future. Our offerings in the healthcare savings space drive down healthcare costs, increase access, and assist with decision-making for consumers, health plans, partners, and advisors.

Are you ready to join us?

We're looking for a Digital Marketing specialist to join our HSA Bank team.

Position Summary:

As part of the Platform Marketing team, the Digital Marketing Specialist is primarily responsible for the end-to-end execution of HSA Bank's B2B email campaigns devoted to Sales Enablement using our ESP (Pardot) and CRM (Salesforce). These campaigns empower our Growth Teams to distribute on-brand, approved messaging to employers, agents, brokers, and consultants in support of HSA Bank's overall business goals.

Major Duties & Responsibilities

• End-to-end execution of email projects: Work with stakeholders to document and inform requirements; set up email creative (from HTML templates) in Pardot and Salesforce; generate test emails; segment and upload recipient lists into Salesforce; coordinate and schedule deployments with sales leadership.
• Evaluate campaign performance by analyzing metrics, producing reports, and recommending enhancements.
• Assist with the coordination and execution of paid search and social media campaigns.
• Lead other related projects as assigned.

Education, Experience, & Skills

• Minimum 1-2 years of digital marketing experience is required; Bachelor's Degree in business, communications, marketing, or a related field is required.
• Industry experience in healthcare, banking, or financial services is a benefit.
• Experience with email service platforms (with preference for Salesforce Marketing Cloud, Pardot) and CRM (with preference for Salesforce) is required.
• Must be proficient in Microsoft Excel, including creating charts and tables, executing VLOOKUPs, and creating Pivot Tables.
• Exhibit excellent project management skills, with the ability to deliver on multiple concurrent projects under deadline.
• Strong written communication skills.
• Must be a strong team player valuing collaboration and display a tenacious work ethic.
• Basic understanding of HTML is helpful, with ability to read/modify email code. NOTE: This role does not require the ability to write HTML from scratch.